AdaptiveAds || What We Do

AdaptiveAds enables more engaging and targeted brand campaigns in four steps:

1. Target
2. Serve

3. Optimize
4. Report

Target each ad using a variety of variables including page context, geography, day, day part, user profile, weather and more.
Serve your media using the AdaptiveAds ad server.
Throughout the campaign, AdaptiveAds will continually optimize the media mix based on engagement data.
View detailed reports covering all aspects of audience engagement with your media.

Explore the features of AdaptiveAds below.

1. Target

In an easy-to-use self-serve tool, apply targeting to each ad with a high degree of efficiency.

Take advantage of unique targeting variables, and combinations of variables, including geography, weather conditions, day parting, day of week, and page context.

2. Serve

Run media on any publisher site -- even multiple publisher sites -- using a single ad tag in iFrame or JavaScript formats.

Or generate as many tags as you need to effectively track the success of your media across your placements.

3. Optimize

Automatically optimize brand campaigns based on interactions, engagement, clicks or other key metrics.

AdaptiveAds tracks media engagement across audiences, providing you with greater intelligence on your brand messaging.

Use AdaptiveAds’ powerful optimization as a compliment to your own targeting and message personalization.

AdaptiveAds continually re-assesses the performance of the entire media mix to emphasize the ads delivering the best possible brand engagement at any time.

4. Report

AdaptiveAds delivers all of the critical numbers you need to evaluate the performance of your campaigns, including impressions, clicks, click-through rates, uniques, interaction rates and conversion metrics when appropriate.

Across all of your media, you will understand the performance of every ad and view performance data based on external variables including geography, day part, weather conditions and more.